Lego helping parents educate

Kaspersky is a global cybersecurity company founded in 1997.

Known for its extensive expertise in protecting users from online threats. In 2019, Kaspersky conducted a global research program that revealed a striking concern among parents: 84% of parents are worried about their children’s online safety but aren’t taking the time to discuss these concerns with them. This gap between concern and action underscores the need for effective tools and strategies to facilitate these important conversations.

This is where Lego comes in. Recognizing the need to bridge this communication gap, Lego has created a series of creative challenges designed to help parents talk to their children about online safety in an enjoyable and interactive way. These challenges are crafted to engage both parents and children, turning potentially daunting conversations into fun and educational activities.

Lego’s approach leverages the power of play to make learning about cybersecurity accessible and engaging. Through building challenges and story-driven activities, children can learn about important online safety principles while having fun. Parents are provided with guidelines and conversation starters to help them navigate these discussions effectively.

Each challenge is designed to teach specific lessons about online behavior, privacy, and security. For example, children might build a Lego scene depicting a safe online environment or create a story that involves characters making smart choices on the internet. These activities not only teach children about online safety but also encourage critical thinking and problem-solving skills.

By combining Kaspersky’s cybersecurity expertise with Lego’s innovative and playful approach, this initiative aims to empower parents and children alike. Parents can feel more confident in addressing online safety concerns, while children gain a better understanding of how to navigate the digital world safely. This collaboration between Kaspersky and Lego highlights the importance of creative solutions in tackling modern challenges and underscores the role of education in promoting a safer online environment for the younger generation.

On average, parents spend only 46 minutes discussing online safety with their children throughout their entire childhood.

According to Kaspersky’s research. These statistics are quite alarming. To address this issue, Lego has developed the “Build and Teach” program, featuring three engaging scenarios:

1. Online Videos (The Giggler)

2. Online Gaming (The Multiplayer)

3. Online Chats (The Chatterbox)

Each scenario comes with an activity pack that provides parents with questions and guidance to facilitate discussions about online safety. This initiative aims to make these critical conversations more frequent and effective, ensuring that children are better prepared to navigate the digital world safely.

The Giggler
Loves to watch and make videos online
The Multiplayer
Loves playing games online
A group of colorful figurines split into two categories: The Online Explorers and The Watch Outs, each category depicting aspects of online safety and dangers.
The Chatterbox
Loves chatting with friends online

These activity packs, that can be download here, outline the dangers in each scenario  and how to talk to their children about each danger.

We think this is an excellent initiative in helping children find out about online perils of the digital world.

Well done Lego, great work!