#Socialise Responsibly

With Zoom, Facetime, and Skype becoming integral parts of our lives during the pandemic, or even as we start to transition back into the real world, it’s clear that life has changed significantly.

In response to these changes, Heineken has launched a campaign of ads that vividly depict this “new normal.” The campaign highlights the ways in which we can continue to enjoy social interactions while adapting to current circumstances. Using the tagline #SocialiseResponsibly, Heineken emphasizes the importance of staying connected with friends and loved ones, whether through virtual meetups or socially distanced gatherings.

The ads creatively showcase various scenarios familiar to many of us: virtual happy hours, socially distanced outdoor gatherings, and innovative ways of celebrating together while staying safe. Heineken’s campaign serves as a reminder that despite the challenges posed by the pandemic, we can still find joy and connection in our social lives, and it’s crucial to do so responsibly.

By capturing the essence of our new reality, Heineken not only acknowledges the significant shifts in how we socialize but also inspires us to embrace these changes with a positive and proactive attitude. The #SocialiseResponsibly campaign is a timely and thoughtful initiative, encouraging everyone to adapt to the new normal while continuing to enjoy life’s moments with those who matter most.