Suicidal Doesn’t Always Look Suicidal

Occasionally, a campaign emerges that deeply resonates with people, and this is undoubtedly one of them.

The ‘face of suicide’ isn’t always marked by tears and isolation; a person might appear happy and content on the outside, masking their inner turmoil. Tragically, 125 individuals die by suicide every week in the UK, and it can be incredibly challenging to recognize the signs that something is amiss. Often, those who are suffering the most are the ones who hide it the best.

CALM (Campaign Against Living Miserably) sheds light on this critical issue by using the last photos taken by people before they took their own lives. These photos poignantly illustrate how difficult it can be to discern that these individuals were struggling beneath their seemingly happy exteriors. Each image tells a story of silent suffering, emphasizing how crucial it is to look beyond appearances and be attuned to the hidden struggles of those around us.

This campaign is profoundly moving and thought-provoking. It serves as a stark reminder of the importance of understanding and addressing mental health issues. By showcasing these final moments, CALM aims to break the stigma surrounding mental health, encouraging open conversations and greater awareness. It highlights the need for compassion, vigilance, and support for those who may be silently fighting their battles, reinforcing the message that it’s okay to seek help and that no one should have to face their struggles alone.

The impact of this campaign is undeniable, touching hearts and minds, and urging society to pay closer attention to the well-being of others. It’s a call to action for everyone to become more aware, empathetic, and proactive in the fight against suicide and mental health challenges. 

Individuals who are struggling can often mask their inner turmoil before taking their own lives.

Simon Gunning, CEO of CALM, stated: “People often believe they know what suicidal behavior looks like—reclusiveness, crying, silence, etc.—and if they don’t observe these traits in someone they’re concerned about, they may hesitate to intervene.

In reality, suicidal behavior manifests in many different ways.

CALM’s goal is to highlight this fact and empower people to take collective action.

If we can all initiate just one conversation with our friends and family about suicide, together we can break the stigma that surrounds it.”