GQ Men of the Year
GQ Men of the Year is an annual event held in Australia.
The brief was simple. Create an invitation for the annual event but make it unique, like nothing we’ve seen before.
The invitation took a little time logistically to perfect, but when it was done the client was ecstatic.
We created an invitation that looked like a closed tuxedo jacket with the pockets and pocket square used to keep the invitation closed. We used gloss spot varnish on the lapels to imitate satin and gold foil inside.