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Audi

Audi South Africa has been a player on the South African market since the late 1960s. Given brand independence in the early 1990s, the Audi Brand has grown in leaps and bounds in a very short time.

 

  • Creative

    Dealer Brand DVD

  • Client

    Audi South Africa

  • Completed

    Feb 2003

Brief

Project
overview

Audi South Africa required an induction DVD for their staff and dealers.

DIGITAL

Dealer Brand DVD

The video footage was 720p with an aspect ratio of 4:3.

DVD Menu Animations
What is Vorsprung? (Section from DVD)

We created a 45 min DVD divided into 7 main sections, which spanned across all aspects of the Audi brand.

The script was written and we had the voiceover recorded. Once we had all content, Nick digitised all footage, edited all videos and created exclusive composites for all menus in the DVD. The original footage supplied was 4:3 aspect ratio and thus the DVD was created in SD (standard definition).

Project work

Some of the creative done for the project