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A rush of wind through your hair


I will move with the wind.

Apolosophy: Blowing in the Wind

When a train pulls into a station, many people standing on a platform feel the rush of wind through their hair.

This familiar commuter feeling has been commandeered by an innovative poster campaign. This seemingly ordinary subway poster features a doe-eyed girl sporadically blinking. When a train whooshes past, the model’s tresses fly up as though she’s been hit by a gust of wind. The girl in the advert then shakes her shiny mane, runs her fingers through her bouncy locks, smiles, and returns to her original straight-faced pose.