Unbelievable Bus Shelter
Pepsi Max’s ‘Unbelievable’ augmented reality (AR) bus shelters in London were a striking and innovative marketing campaign that captivated the public and showcased the brand’s commitment to creativity and cutting-edge technology.
Launched as part of Pepsi Max’s broader “Unbelievable” campaign, the bus shelters were equipped with sophisticated AR technology to create mind-blowing experiences for unsuspecting commuters.
As people waited at the bus shelters, they were treated to an array of extraordinary visual spectacles that appeared to unfold right in front of them. These ranged from UFOs landing on the street to giant robots emerging from the ground, and even lions running through the streets of London. The seemingly real yet fantastical scenes were seamlessly integrated with the actual environment, creating a surreal and unforgettable experience. This clever use of AR technology blurred the lines between reality and fiction, leaving onlookers in awe and prompting them to question their own perceptions.
The success of this campaign lay in its ability to engage and entertain in an unexpected and immersive manner. By transforming a mundane part of everyday life into a stage for extraordinary events, Pepsi Max not only captured the attention of passersby but also generated significant buzz on social media. People who experienced the AR bus shelters firsthand eagerly shared their reactions and videos online, amplifying the campaign’s reach and impact. The virality of these shares helped Pepsi Max’s message of delivering “unbelievable” experiences resonate far beyond the physical bus shelters.
Furthermore, the ‘Unbelievable’ AR bus shelters highlighted Pepsi Max’s brand values of fun, excitement, and innovation. By leveraging advanced technology to create memorable moments, Pepsi Max effectively reinforced its image as a forward-thinking and playful brand. This campaign not only demonstrated the potential of AR in advertising but also set a high bar for future experiential marketing efforts.