YouStudio Photography

Krull Design+Advertising had been collaborating with YouStudio on several smaller projects, which set the stage for a more significant engagement when they tasked us with designing a promotional brochure.

We were commissioned to create a sophisticated promotional brochure to be paired with a gift card, intended to be given away with every purchase at Ella Rouge salons. This project required a blend of creativity and practicality to ensure it was both visually appealing and functional.

The resulting brochure was a 12-page full-colour masterpiece, including the cover. It featured high-quality design elements such as de-bossing, which added a tactile, embossed effect to certain parts of the brochure, giving it a luxurious feel. Additionally, we used a soft-touch celloglaze finish, which provided a smooth, velvety texture to the brochure, enhancing its aesthetic appeal and making it more pleasant to handle.

In conjunction with the brochure, we designed gift cards as part of the campaign. These gift cards were crafted to resemble high-end credit cards, reinforcing the premium feel of the promotion. Importantly, the design allowed the client to print the expiry date and coupon code themselves, providing flexibility and ease of use for various promotional periods and offers.

The campaign was a success, with the brochures and gift cards elevating the customer experience at Ella Rouge salons and effectively driving engagement and sales. The client was thrilled with the results, noting the professional quality and the sophisticated touch that we brought to the project.