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Pedorthic Association of Australia

The Pedorthic Association of Australia is the peak representative body of Pedorthists, who are client-centric health professionals trained in the analysis and treatment of gait and foot & ankle problems. Pedorthists are experts in the use of both prefabricated and custom-made orthopaedic footwear, foot orthotics, and ankle braces, to provide practical and positive solutions to improve people’s daily life.


  • Creative

    Branding | eCommerce Website

  • Client

    Pedorthic Association of Australia

  • Completed

    May 2020


Project overview

We were asked to develop a user friendly portal site for the Pedorthic Association of Australia (PAA).

The site needed to incorporate a members area for PAA members, have a Certified Pedorthic Locator for the public wanting to find a pedorthist in their area, and facilitate annual membership purchases for existing and new members.

We were also involved in refining the brand identity and creating a visual brand guidelines document with colour, fonts, do’s and don’ts and general logo rules. 


Take a look at the old and the new logos

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The logo for the Pedorthic Association of Australia.Logo for Pedorthic Association of Australia.


The website was a large task in creating as it had many facets that need to communicate with each other. There was a CRM, eCommerce, memberships and locations parts to the website.

With the CRM component, the PAA required information from the website (memberships & subscriptions data) to flow into HubSpot. The PAA required an online  membership platform, with renewable annual subscriptions. The PAA members can access restricted content on the website when they login. An annual Member Certificate is created and automatically added to their online account which can be downloaded.

The PAA events are searchable online and can be purchased from the website. An email ticket with QR code is sent to the attendee that can be taken to the event for entry.

A searchable certified pedorthic locator was created so the public can find pedorthists in their area. This locator uses Google maps as a visual representation. The user can search by the pedorthists’ qualification, km radius and keyword. 

Project Work

Some of the creative done for the project