M Essentials Collection
M Essentials Collection is a Unisex Natural Skincare Range, handcrafted in small batches. Backed by Science, Made with Love. The 8 products in the collection have been specifically formulated to work together with specific functions to help hydrate and radiate the skin.
We have worked on the brand since it’s inception in 2020. We were asked to create a brand that conveys clean, natural and yet styling and sophisticated. We started with the branding, taking it through to packaging, website and print communication.
Completely new brand
The website needed to be “open”, lots of white space yet still feel intuitive and give the user an easy customer journey through the site. The product pages are not your conventional ecommerce shop pages. Their layouts have a lot more information for the customer to digest prior to purchasing. We also created a build your own collection product. The more you buy the bigger the discount, encouraging customers to buy more.
We were instrumental in finding the correct packaging for each product giving ease of use for each specific application.