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Egalitie will be the home of a high-end lifestyle media blog in the form of a digital magazine called MagazinEgalitie.


It will also house a high-end fashion and beautiful homewares e-commerce solution website called ShopEgalitie,


Together, the two aspects of will form a unique entertainment & shopping experience, founded in Australia and then spread strategically throughout the globe.


  • Creative

    Branding | Print

  • Client

    Egalitie Pty Ltd

  • Completed

    Sept 2013


Project overview

Krull Design+Advertising was engaged at the inception of the idea to be the creative lead for the brand going forward. Unfortunately after years of hard pitching, they weren’t able to secure a partnership with investors.



A man is cycling uphill.
Print Production

Information Memorandum

In order to pitch the idea to investors Egalitie requested we create an 80 page Information Memorandum for this high-end online project. The document outlined the business plan, key people and projected figures. It was like designing an annual report prior to the business starting.

Project Work

Some of the creative done for the project