Audi South Africa required an induction DVD for their staff and dealers.
We created a 45 min DVD divided into 7 main sections, which spanned across all aspects of the Audi brand.
The script was written and we had the voiceover recorded. Once we had all content, Nick digitised all footage, edited all videos and created exclusive composites for all menus in the DVD. The original footage supplied was 4:3 aspect ratio and thus the DVD was created in SD (standard definition).
customer journey through the site. The product pages are not your conventional ecommerce shop pages. Their layouts have a lot more information for the customer to digest prior to purchasing. We also created a build your own collection product. The more you buy the bigger the discount, encouraging customers to buy more.
