TrueBuff Marathon

We were engaged by Foxtel to create a series of social media assets for a "Buffy the Vampire Slayer Marathon." The unique challenge was to style these assets in a way that evoked the dark, sultry aesthetics of the HBO series TrueBlood and the Twilight movies.

Given this brief, our first step was to gather and analyse the original assets provided by Foxtel. These assets included promotional images, character stills, and key art from the Buffy series. To ensure our new designs would align seamlessly with the desired stylistic influences, we conducted thorough research into the visual themes and marketing strategies employed in TrueBlood and Twilight advertising campaigns.

For TrueBlood, we noted the use of deep, rich colour palettes, often dominated by reds and blacks, to evoke themes of passion and danger. The typography used was bold and dramatic, often paired with striking, high-contrast imagery of characters in intense, sometimes provocative poses.

Similarly, the Twilight series' promotional materials frequently featured a moody, ethereal aesthetic, with soft lighting, cool blue tones, and a focus on the romantic tension between characters. The use of misty backgrounds and dramatic, close-up shots also played a significant role in establishing the film's iconic look.

Armed with these insights, we began the creative process. Each social media asset was carefully crafted to blend the dark allure of TrueBlood with the romantic mystique of Twilight while remaining true to the essence of Buffy the Vampire Slayer. We used deep, moody colour schemes and incorporated high-contrast elements to capture the intensity and drama characteristic of both influences.

The final set of social media assets successfully combined these diverse visual influences, creating a cohesive and compelling promotion for the Buffy marathon that resonated with fans of all three franchises. Our client, Foxtel, was thrilled with the results, noting that the assets not only captured the desired aesthetic but also effectively engaged their target audience, driving significant interest and participation in the marathon event.