Xbox 360 Launch DVD

The Xbox 360 is a video game console developed by Microsoft released on November 22, 2005, in the United States and Canada; December 2, 2005, in Europe and December 10, 2005, in Japan. Launched later in other countries.

It was the successor to the original Xbox and part of the seventh generation of gaming consoles, competing with Sony’s PlayStation 3 and Nintendo’s Wii.

Gaming Console

Nick Krull was engaged as a contractor by Amnesia to manage and execute the creation of a pre-launch promotional package for the Xbox 360. This project specifically required the production of a promotional DVD.

Given the technological constraints of 2005, the original footage provided was only in 720p resolution, which necessitated that the final DVD also be produced in standard definition. Nick’s responsibilities encompassed several critical tasks to ensure the DVD met the necessary quality and content standards.

Firstly, the footage was digitised, converted into a format suitable for detailed editing. This process involved careful handling to maintain the quality of the footage as much as possible. Once the footage was digitised, the editing process began, meticulously selecting and trimming clips to craft cohesive and engaging video segments that would be featured on the DVD.

In addition to video editing, Nick was responsible for creating exclusive composite designs for all the DVD menus. This aspect of the project involved designing interactive and visually appealing menu screens that would enhance the user experience, making it easy to navigate through the various video segments and additional content on the DVD.

The composite designs required creativity and a keen eye for detail to ensure they aligned with the Xbox 360’s branding and aesthetic standards. This involved not only graphic design skills but also an understanding of the DVD authoring process to ensure the menus functioned correctly when the DVD was played.

Amnesia Agency
Creative Execution:
Pre-launch DVD
August 2005
Client: Amnesia Agency
Creative Execution: Pre-launch DVD
Completed: August 2005
A person is standing on a stage in front of multiple large screens displaying the Xbox 360 logo and images of an Xbox 360 console and Kinect sensor.
A person stands on a stage surrounded by multiple screens and lights displaying the Xbox 360 logo in front of an audience.
A white Xbox 360 console is displayed against a green and white abstract background with swirling designs and patterns.
A display of various Xbox video game covers, including titles such as "Star Wars," "Red Dead Redemption," and "LEGO Batman," arranged in a grid pattern.
Xbox Live dashboard screen showing options to create a profile, join Xbox Live, or recover a Gamertag. Game shown: Assassin's Creed with 0 Gamerscore and several recent achievements.
A crowded event space with green lighting, large Xbox 360 logos projected on walls, a central screen, and scaffolding structures around.
Close-up of a silver Xbox 360 console against a green background with abstract circular patterns. The console is positioned vertically.
Image of a gaming console surrounded by overlapping green circular waves on a white background.

It's good to play together Þ

The Xbox 360 was highly successful, with over 84 million units sold worldwide. It played a significant role in the popularisation of online gaming on consoles. The console was officially discontinued in April 2016, but it left a lasting impact on the gaming industry and culture.
Image of a black Xbox 360 console and controller against a green and yellow Xbox-themed background.
A close-up of a black gaming controller with colored buttons, two joysticks, and a directional pad, placed on a reflective surface against a dark background.

Life is short. Play more Þ

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