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PocJox®

PocJox® was a new generation of active compression underwear. The innovative design delivers a sweat-resistant duel pocket system that securely holds your mobile phone, credit card and key allowing you to exercise hands free.

Unfortunately in 2019, PocJox® decided to close its doors. But it was a great creative company to work with.

Sports Apparel

Back

We had been an integral partner with PocJox® since its inception in early 2015. We collaborated closely with the founder, contributing to every creative aspect of the brand's development and marketing efforts. Our comprehensive services encompassed product design, packaging, website creation, swing tags, photography, pull-up banners, gift cards, and other critical touchpoints that define the brand’s identity and customer experience.

By paying attention to every detail and ensuring a high level of creativity and innovation, we helped PocJox® establish a strong market presence and a distinctive brand identity that resonates with its target audience.

Client:
PocJox®
Creative Execution:
Packaging | Website
Completed:
 December 2015
Client: PocJox®
Creative Execution: Packaging | Website
Completed: December 2015
A person in black shorts and a white waistband standing next to a white bicycle, with a visible hand on the bike handlebars and earphones plugged in.
A man with earphones and tattoos is performing a barbell squat in a gym while wearing athletic shorts.
Two people jog down outdoor stairs while wearing black athletic wear and earphones. Trees and foliage border the stone staircase.
A shirtless man wearing a black cap and earphones stands on a street adjusting his shorts. He has a tattoo on his right arm. The background shows parked cars and buildings.
Close-up of packaging boxes for black underwear from the brand "PocJox," featuring images of the product and a model, all with orange accents and branding.
Two muscular men in black athletic shorts exercise outdoors; one is doing a pull-up, and the other stands listening to headphones. The ocean and sky are in the background.
A woman in athletic wear adjusts a fitness tracker on her waist while standing against a brick wall. She has earphones plugged into the device.
Three black boxes of PocJox active compression underwear featuring a partially visible male model wearing the product, displayed on a black surface.

The New Hands Free Þ

Its unique cross-section is designed to maximise sweat absorption and quickly spreads it to the outer layer of clothes, allowing rapid evaporation. It minimises contact of the fabric with the skin, letting you stay dry & cool.
Man with muscular build in black athletic wear pulling the waistband of his shorts, showing the “POCJOX” branded underwear. He is also wearing earphones.
Several orange and black POC JOX packages, with some opened, revealing black activewear undergarments, are displayed against a dark background.
Composition

PocJox® is constructed with technically advanced compression fabric that improves your performance whilst exercising and provides ultimate support, durability and comfort.

Hand-drawn sketches and notes of shorts design, detailing logo placement, fabric blend (90% nylon, 10% spandex), features like wicking, and personal preferences for fitness use.
Instagram profile for PocJox featuring active compression underwear with sweat-resistant pockets; profile has 335 posts, 6,596 followers, and is following 2,397. The feed shows various underwear shots and active scenes.
A person adjusts their armband while listening to music on a waterfront. The post mentions the brand "pocjox" and references the iPhone, highlighting a hands-free feature.

Keep training hard Þ

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Egalitie®

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P O Box 1608
Potts Point NSW 1335
Australia 

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hello@krulldna.com

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