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Pedorthic Association of Australia

The Pedorthic Association of Australia (PAA) is the primary representative body for pedorthists in Australia. Pedorthists are specialised health professionals trained in the analysis and treatment of foot and lower limb conditions using both prefabricated and custom-made orthopaedic footwear, foot orthotics, and ankle braces. Their goal is to provide practical solutions to improve mobility, alleviate pain, and enhance the overall foot and lower limb function for their patients.

Allied Health Association

Back

We were tasked with developing a user-friendly portal site for the Pedorthic Association of Australia (PAA).

The primary requirements for the site included the integration of a members area for PAA members, a Certified Pedorthist Locator for the public, and a system for facilitating annual membership purchases for both existing and new members.

We were also involved in refining the brand identity and creating a visual brand guidelines document with colour, fonts, do’s and don’ts and general logo rules.

The website was a large task in creating as it had many facets that need to communicate with each other. There was a CRM, eCommerce, memberships and locations parts to the website.

In 2021 we were asked to create a website for the association's annual conference.

With the CRM component, the PAA required information from the website (memberships & subscriptions data) to flow into HubSpot. The PAA required an online  membership platform, with renewable annual subscriptions. The PAA members can access restricted content on the website when they login. An annual Member Certificate is created and automatically added to their online account which can be downloaded.

The PAA events are searchable online and can be purchased from the website. An email ticket with QR code is sent to the attendee that can be taken to the event for entry.

A searchable certified pedorthic locator was created so the public can find pedorthists in their area. This locator uses Google maps as a visual representation. The user can search by the pedorthists’ qualification, km radius and keyword.

Client:
Pedorthic Association of Australia
Creative Execution:
Branding | eCommerce Website
Completed:
 May 2020
Client: Pedorthic Association of Australia
Creative Execution: Branding | eCommerce Website
Completed: May 2020
Project Website
A group of people sitting in rows of chairs, some taking notes and others listening attentively, during a presentation or seminar in a well-lit room.
A man in a lab coat shows a shoe to a woman in a striped shirt, with a computer displaying a foot scan in the background.
A foot is being pressed into a pink mold by hands wearing blue gloves.
A group of people sits in rows facing a presenter in a conference room. The presenter stands beside a screen displaying a slide with colorful graphics.
A group of people, including two demonstrators in gray and green shirts, gathers around a booth labeled "GADEAN FOOTWEAR" at an exhibition. One demonstrator shows something on a laptop screen.
Person wearing black gloves applying adhesive to shoe insoles on a workbench, with shoe soles and tools in the background.
A person operates a shoe polishing machine, holding a shoe sole close to the rotating brushes. A caution sign is visible on the machine.
A woman in a white blouse is holding a pair of colorful sandals in a shoe store, examining them closely with shelves of shoes in the background.
Screenshot of a health organization's website featuring a header image showing a foot examination, navigation menus, informational sections on vision, mission, and values, and partners' logos at the bottom.
Promotional material for the "Gait Cycle Tech" event at the Moonee Valley Racecourse in Victoria, Australia, set from 12-14 September 2024, hosted by the Pedorthic Association of Australia.
A cobbler's workspace with two green shoe lasts, a hammer, a brush, and other various leatherworking tools on a table.
A person in a white coat looks at a computer screen displaying a 3D model and a colored contour map of a shoe.

Drag handle to see original and finished artwork

Logo of the Pedorthic Association Australia featuring a stylized pink foot against a blue background, encircled by a black ring with the organization's name written in white. Logo of the Pedorthic Association of Australia featuring an outlined shoe with curved green and blue lines around it, and the text "Pedorthic Association of Australia" below the image.
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