Feet in Focus

Feet in Focus is a pedorthic practice specialising in custom orthopaedic footwear.

Utilising decades worth of expertise and knowledge, along with some of the latest 3D-scanning and diagnostic technology, Feet in Focus provide the highest quality orthotics and custom orthopaedic footwear for a range of conditions.

Orthopaedic Footwear

We have worked on the brand since 2019. We have assisted in all aspects of the brand creative including:

  • Updating brand identity
  • Creating a few versions of the website over the years
  • Trade show exhibition stand
  • Pullup banners

to name a few.

For the website Feet in Focus wanted a stylish yet easy to navigate site. They needed to communicate a lot of information and wanted the site to be easily digestible for the user.

Feet in Focus decided to exhibit at a disability trade show. We were engaged to design all aspects of the stand. We came up withnthen design of the stand backdrops, display units, case study posters, pull up banners, give away promotional items and brochures. The brief was to have this as a pack away unit that could be used in future trade shows.

Client:
Feet in Focus
Creative Execution:
Branding | Print Production | Environmental Design | Website
Completed:
March 2024
Client: Feet in Focus
Creative Execution: Branding | Print Production | Environmental Design | Website
Completed: March 2024
A group of people standing at an orange-themed booth titled "Feet in Focus Clinic Services" at a trade show, examining orthopedic shoes and related products displayed on tables.
A man demonstrates foot care products to a woman in a wheelchair and another standing woman at a booth with an orange background and informational posters.
A webpage for Feet In Focus showcasing the custom orthopedic footwear process, with an image of a foam foot impression and another image of hands working on footwear.
A man demonstrates foot care products to a woman in a wheelchair and another standing woman at a booth with an orange background and informational posters.
A webpage for Feet In Focus showcasing the custom orthopedic footwear process, with an image of a foam foot impression and another image of hands working on footwear.
A group of people standing at an orange-themed booth titled "Feet in Focus Clinic Services" at a trade show, examining orthopedic shoes and related products displayed on tables.
A man demonstrates foot care products to a woman in a wheelchair and another standing woman at a booth with an orange background and informational posters.
A webpage for Feet In Focus showcasing the custom orthopedic footwear process, with an image of a foam foot impression and another image of hands working on footwear.
A man demonstrates foot care products to a woman in a wheelchair and another standing woman at a booth with an orange background and informational posters.
A webpage for Feet In Focus showcasing the custom orthopedic footwear process, with an image of a foam foot impression and another image of hands working on footwear.
A group of people standing at an orange-themed booth titled "Feet in Focus Clinic Services" at a trade show, examining orthopedic shoes and related products displayed on tables.
A man demonstrates foot care products to a woman in a wheelchair and another standing woman at a booth with an orange background and informational posters.
A webpage for Feet In Focus showcasing the custom orthopedic footwear process, with an image of a foam foot impression and another image of hands working on footwear.

Moving you forward Þ

A Pedorthist Custom Maker is an allied health professional who is specifically trained and educated in the design, fit and function of prefabricated, modified, and custom footwear, orthotics and foot devices, to prevent or alleviate foot problems caused by disease, congenital defect, overuse or injury.

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Gregory Mellor Design