Egalitie.com will be the home of a high-end lifestyle media blog in the form of a digital magazine called MagazinEgalitie.
It will also house a high-end fashion and beautiful homewares e-commerce solution website called ShopEgalitie,
Together, the two aspects of Egalitie.com will form a unique entertainment & shopping experience, founded in Australia and then spread strategically throughout the globe.
Brief
Krull Design+Advertising was engaged at the inception of the idea to be the creative lead for the brand going forward. Unfortunately after years of hard pitching, they weren’t able to secure a partnership with investors.
Branding
In order to pitch the idea to investors Egalitie requested we create an 80 page Information Memorandum for this high-end online project. The document outlined the business plan, key people and projected figures. It was like designing an annual report prior to the business starting.
Project work
