A completely white, blank image with no visible content or features.
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Egalitie®

Egalitie.com was to be the home of a high-end lifestyle media blog in the form of a digital magazine called MagazinEgalitie. It was also house a high-end fashion and beautiful homewares e-commerce solution website called ShopEgalitie,

Together, the two aspects of Egalitie.com would form a unique entertainment & shopping experience, founded in Australia and then spread strategically throughout the globe.

 

Online magazine

Back

Krull Design+Advertising was engaged at the inception of the idea to be the creative lead for the brand going forward. Unfortunately after years of hard pitching, they weren’t able to secure a partnership with investors.

In order to pitch the idea to investors Egalitie requested we create an 80 page Information Memorandum for this high-end online project. The document outlined the business plan, key people and projected figures. It was like designing an annual report prior to the business starting.

Client:
Egalitie Pty Ltd
Creative Execution:
Branding | Print
Completed:
 September 2013
Client: Egalitie Pty Ltd
Creative Execution: Branding | Print
Completed: September 2013

Pronounced 'egal-it-ee' Þ

Close-up of a stainless steel wristwatch with a black dial, featuring a visible mechanical movement, subdials for day and date, and labeled "U-BOAT." The watch rests on a wooden surface.
Outdoor dining area with wooden furniture, surrounded by trees and greenery, overlooking a river or waterbody. An umbrella provides shade, and glassware is set on the table.
An open magazine showing a headline "Competitive Edge" on the left page and a man in a blue suit holding sunglasses in front of a European-style building on the right page.
A silver Mercedes-Benz AMG GT sports car parked on a sunlit road with lush green trees in the background.
An open booklet with a black-and-white photo of two smiling people on the left page and contact details on the right page.
A gourmet chicken dish garnished with herbs and served with a light sauce, small vegetables, and decorative elements, on a white plate, placed on a table set with utensils and a white napkin.
An open book on a dark surface displaying a flowchart with blue and black text on the left page and a photograph of a well-furnished living room on the right page.

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Potts Point NSW 1335
Australia 

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