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Audi Dealer DVD

Audi South Africa has been a player on the South African market since the late 1960s. Given brand independence in the early 1990s, the Audi Brand has grown in leaps and bounds in a very short time.

Automotive

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Audi South Africa required the creation of an induction DVD to be used for training their staff and dealers. This DVD was designed to comprehensively cover various aspects of the Audi brand, providing essential information and insights to ensure a thorough understanding of the company's values, products, and operations.

The final product was a 45-minute DVD divided into seven main sections. Each section focused on different facets of the Audi brand, such as company history, product lineup, technological innovations, customer service principles, brand values, marketing strategies, and operational procedures. This structure ensured that viewers received a holistic overview of Audi's business and brand ethos.

To bring this project to life, a detailed script was meticulously crafted to cover all necessary content in an engaging and informative manner. A professional voiceover artist was then brought in to record the narration, ensuring a polished and professional delivery.

With the script and voiceover completed, Nick Krull took charge of the technical aspects of the project. He began by digitising all the provided footage, converting it into a format suitable for video editing. This footage, typical of the early 2000s, was in a 4:3 aspect ratio and standard definition (SD), reflecting the technological standards of that time.

Nick then proceeded to edit the videos, carefully arranging the footage to align with the scripted narration. His editing work ensured a seamless flow of information, making the content both informative and easy to follow. Additionally, he designed exclusive composite visuals for all the DVD menus. These custom designs provided an intuitive and visually appealing interface, enhancing the overall user experience.

Client:
Audi South Africa
Creative Execution:
Dealer Brand DVD
Completed:
 February 2003
Client: Audi South Africa
Creative Execution: Dealer Brand DVD
Completed: February 2003
A silver luxury sedan is parked on a modern platform with a reflective water surface, set against a mountainous landscape at sunset.
Photography: Tom Zhang
A person in a gray suit holding a skateboard walks towards a gray sedan parked on a paved area with a red building in the background.
Photography: Jedi VISUAL
A black sedan is parked on a flat, smooth surface next to a round, blue body of water, under clear skies.
Photography: Diego Yang
A yellow station wagon drives on a highway, with a sunset sky in the background.
Photography: Alexandru Ivan
A dark green Audi sedan is parked on a brick-paved street in front of a high-end fashion store. Sunlight creates a lens flare in the background. The car's license plate is partially visible.
Photography: Roman Lavrov
A blue SUV is parked on a mountainside road during winter, with snowy mountains and a clear sky in the background.
Photography: Leonardo Leme
White sports car parked on a concrete surface with a mountainous landscape and a setting sun in the background.
A silver Audi TT coupe is parked on a paved area with a dramatic sky and trees in the background.
Photography: Ondrej Hloch

Vorsprung durch Technik Þ

Audi has establishing itself as a leading luxury automobile manufacturer known for innovation, performance, and design.
A black DVD labeled "Audi Brand DVD" is partially out of a black case on a red background.
A nautilus shell with text overlay: "Our Mission - Audi consistently generates better ideas by challenging convention.

Progress through Technology Þ

P O Box 1608
Potts Point NSW 1335
Australia

hello@krulldna.com

What clients are saying

Nick has been working on my company’s branding since 2019 with multiple websites, logos, stationary, exhibition stand design, office fitout design, and brand activations. Always delivers above and beyond and can always rely on him to get the job done, even when given short notice on jobs.
Khajag MoskofianOwner, Feet in Focus
Nick Krull is awesome to work with - so efficient, so clever and so honest. He genuinely wanted the best for my business which showed not only in the quality of his work & timeliness, but also in his time understanding me, my business needs and my values. So grateful to Nick.
Alysia JamesOwner, Purpose Lived Co.

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