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Armenian Christian Mission

On September 27, 2020, Azerbaijan declared war on Artsakh, leading to the displacement of over 100,000 people who were left with nothing to survive on. In response, the Armenian Christian Mission (ACM) established the Artsakh Humanitarian Appeal to support these vulnerable and displaced refugee families from Artsakh. The appeal aims to provide essential assistance and resources to help them rebuild their lives amidst this crisis.

Charity Organisation

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We were approached by the Armenian community in Sydney to assist with the redevelopment of the Armenian Christian Ministry (ACM) website. The primary objective was to enhance the site to promote fundraising efforts aimed at supporting displaced families in the Armenian region. This project was undertaken pro bono, reflecting our commitment to social responsibility and community support.

The revamped website needed to clearly showcase all the ministry areas that would benefit from the fundraising efforts. It was essential for visitors to understand the various ways their contributions could make a difference, from providing food and rent assistance to covering medical supplies, education, home care, and supporting local farmers to ensure food supply for the community.

In addition to presenting these ministry areas, we integrated a robust donation system. This system allowed for both one-off donations to specific ministry areas and a “Sponsor a Family” monthly donation program. The monthly donation option enabled donors to commit to a recurring contribution that directly supports a family, covering their essential needs and helping them rebuild their lives.

The "Sponsor a Family" program was particularly detailed, offering support for essentials such as food, rent, medical supplies, education, and home care. It also included assistance for farmers, enabling them to produce food for the community. This holistic approach ensured that the donations could be used efficiently and effectively, addressing the immediate and long-term needs of the displaced families.

Overall, the project aimed to create a user-friendly, informative, and engaging platform that not only raised funds but also fostered a deeper connection between the donors and the beneficiaries. By effectively communicating the impact of each donation, we hoped to inspire greater generosity and sustained support for the Armenian community in need.

Client:
Armenian Christian Mission Inc
Creative Execution:
Branding & Website
Completed:
 November 2020
Client: Armenian Christian Mission Inc
Creative Execution: Branding & Website
Completed: November 2020
Project Website
Women in black headscarves mourn beside a draped casket.
A young child in a patterned sweater stands in front of adults seated against a rough, concrete wall. The child is smiling, and the environment appears to be indoor and makeshift.
A webpage image for the Armenian Christian Mission featuring a humanitarian appeal banner and information about Artsakh overlaid on a scenic background of a town with sunset skies.
Two young men sit on a floor surrounded by a large assortment of groceries, including cans, bags of pasta, bottles of oil, and various other food items.
Women in black headscarves mourn beside a draped casket.
A young child in a patterned sweater stands in front of adults seated against a rough, concrete wall. The child is smiling, and the environment appears to be indoor and makeshift.
A large statue of a woman holding a sword and a cup stands prominently with a sprawling urban landscape and greenery visible in the background.
A person sitting on the ground outdoors in winter, wrapped in a red blanket, surrounded by bare trees and snow.
A historic stone church with three pointed towers stands on a partially snow-covered landscape with some greenery and barren trees, under a cloudy sky.
A group of thirteen men stands in front of an open shipping container outdoors on a sunny day, smiling and posing for the photo. A few have their arms around each other's shoulders.
A large statue of a woman holding a sword and a cup stands prominently with a sprawling urban landscape and greenery visible in the background.
A person sitting on the ground outdoors in winter, wrapped in a red blanket, surrounded by bare trees and snow.
Women in black headscarves mourn beside a draped casket.
A young child in a patterned sweater stands in front of adults seated against a rough, concrete wall. The child is smiling, and the environment appears to be indoor and makeshift.
Women in black headscarves mourn beside a draped casket.
A young child in a patterned sweater stands in front of adults seated against a rough, concrete wall. The child is smiling, and the environment appears to be indoor and makeshift.
A webpage image for the Armenian Christian Mission featuring a humanitarian appeal banner and information about Artsakh overlaid on a scenic background of a town with sunset skies.
Two young men sit on a floor surrounded by a large assortment of groceries, including cans, bags of pasta, bottles of oil, and various other food items.
A large statue of a woman holding a sword and a cup stands prominently with a sprawling urban landscape and greenery visible in the background.
A person sitting on the ground outdoors in winter, wrapped in a red blanket, surrounded by bare trees and snow.
A large statue of a woman holding a sword and a cup stands prominently with a sprawling urban landscape and greenery visible in the background.
A person sitting on the ground outdoors in winter, wrapped in a red blanket, surrounded by bare trees and snow.
A historic stone church with three pointed towers stands on a partially snow-covered landscape with some greenery and barren trees, under a cloudy sky.
A group of thirteen men stands in front of an open shipping container outdoors on a sunny day, smiling and posing for the photo. A few have their arms around each other's shoulders.
A webpage image for the Armenian Christian Mission featuring a humanitarian appeal banner and information about Artsakh overlaid on a scenic background of a town with sunset skies.
Two young men sit on a floor surrounded by a large assortment of groceries, including cans, bags of pasta, bottles of oil, and various other food items.
Women in black headscarves mourn beside a draped casket.
A young child in a patterned sweater stands in front of adults seated against a rough, concrete wall. The child is smiling, and the environment appears to be indoor and makeshift.
Women in black headscarves mourn beside a draped casket.
A historic stone church with three pointed towers stands on a partially snow-covered landscape with some greenery and barren trees, under a cloudy sky.
A group of thirteen men stands in front of an open shipping container outdoors on a sunny day, smiling and posing for the photo. A few have their arms around each other's shoulders.
A large statue of a woman holding a sword and a cup stands prominently with a sprawling urban landscape and greenery visible in the background.
A person sitting on the ground outdoors in winter, wrapped in a red blanket, surrounded by bare trees and snow.

Charity isn't about pity, it's about love Þ

To reach out to a family in need is a Godly command. 120,000 internally displaced people from Artsakh have been deported from their ancestral homeland. The elderly, people with disabilities, the wounded, adults, teens, and children all alike are left with lifelong trauma with nothing but the clothes on their backs.
A large stone statue of a woman holding a sword stands atop a tall building against a blue sky with clouds.
A webpage for the Armenian Christian Mission displays a humanitarian appeal for Artsakh, with options to read more, donate, or sponsor a family. A statue and landscape are visible in the background.
Ruins of an ancient structure with columns, set against a mountainous backdrop. People walk along a pathway leading to the site, surrounded by neatly trimmed greenery under a cloudy sky.

Charity is giving happiness Þ

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