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10 Advantages of Email Marketing

Email Marketing

Email is not going to disappear. Possibly ever. Until the robots kill us all

We all use the internet and send & receive email everyday. Email marketing is an economical and highly effective way to get your business noticed and front of mind. Here are 10 advantages of email marketing. 

It’s Simple

It’s easy and it’s simple. Anyone can do it anytime. This method allows you to use the mailing list which gives you the ability to distribute information to a wide range of specific, potential clients at a low cost to you. 

Low Cost

It allows you to eliminate the cost for design, testing, executing, and sending printed newsletters. Also, many people like using email marketing because it supports the green initiative and is paperless.

Looks on Brand

With an initial template designed, the client can change content, images etc for each campaign themselves. This give the client the flexibility of doing it themselves without losing brand awareness.

Forward to a Friend or Unsubscribe Options

Emails can contain a forward to a friend option and the user can forward to 5 friends at a time. People that want to hear your message will happily give you their email address. If they decide to stop receiving information, they can unsubscribe at their discretion.

Fast Response

Let’s face it, direct mail is slow. It can take anywhere from 7 to 10 days to get a response. Email Marketing however has a response in anywhere between 1 and 3 days. It can reach a substantial number of email subscribers in a short space of time who have consented to receive emails that interest them.

Global Reach

No matter where your subscriber is or whenever you need to reach them, targeted emails can reach your targets. There are no boundaries with email marketing. Advertisers are able to get repeat business, affordably and automatically.

Highly Personal

Email allows you to personalise, greet, and target every subscriber or potential customer personally.

Measurable Results

Special tools are available to you that accurately measure click-through rate, conversation rate, how someone arrived at your site, and more. It is reported only second to research marketing as the most effective online marketing tactic.

Targeted Marketing

You can target a specific audience based on geography, age, income, or whatever suits your needs.


Finally, email marketing is interactive. You can initiate campaigns using videos, graphics, music, quizzes, a game, or anything that will get your targeted client drawn in. These elements aren’t always embedded in the email, for example video, but instead a click through to your website or a third party website depending where the content is housed. Email marketing lets you push a message to your clients, as opposed to a website that waits for customers to come in.